Saturday, August 1, 2009

Beer Pop/Music

As I mentioned previous a couple weeks ago while I was in Vancouver visiting I hung with the TrueNuff boys and did some video-ing. While I was there James also showed me the newest addition to the merch store: a Cute little Japanese "safety bottle opener" they labeled as the "Beer Popper." We wanted to shoot some kind of commercial clip for the new item (even though by the time it went live they'd already sold half their stock!) We did land on an idea of something in the vein of Vince "Offer" Shlomi of ShamWow and Slap Chop fame:



What we ended up shooting was an improvised informercial pitch spot in that style. With a little clever editing on the dudes' part it came out this way:



Now one of the best things to ever happen to the Slap Chop brand was a killer video and music remix by the now-much-better-well-known DJ Steve Porter that was known as "Rap Chop"



So as an exercise in what I figured was inevitability, I thought I'd beat out the a) request for me to try doing a remix and b) the other fans that might just do one first anyway, and do my own. I wasn't going to do the auto-tune/vocoder stuff of the other one, I just wanted to edit, beatmatch and slice. While trying to make some drum beats for it though, I realized I was trying to replicate the beat from The Soulsonic Force's "Planet Rock" - so I figured screw it and I just decided to do a Mash-Up, which seems to be all the rage right now anyway (or at least it was, it may be on it's way out yet.) Here it is:



Doing the edit was a lot of fun and I forgot how much fun it was - I hope to find other little things like this to have fun with coming up.

1 comment:

Jill Golick said...

I love the mashup as part of the process of making the ad. Very smart.